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Meta says it is expanding Muse, its AI agent available in the United States and Canada, with skills and connectors designed to help small businesses manage work. The company says Muse can connect with Meta business accounts and dozens of outside services; pricing, availability of individual connectors and the effects on businesses remain unclear.
Meta has expanded Muse, its AI agent available in the United States and Canada, with new skills and connectors intended to help small businesses handle tasks using their existing tools. The company says the update can link Muse to Meta business accounts and dozens of other services, though it has not specified which features are available to every user or how much the subscription plans cost.
Meta says businesses can connect Instagram professional account analytics, Facebook Pages and Meta ad accounts to Muse in a few clicks. The agent is designed to use information about a business, including what it sells, its brand voice and common customer questions. Meta also says Muse can connect with outside tools used for branding, storefronts, bookkeeping and customer records.
The company describes the new features as a way for owners to delegate some work and spend more time on tasks that directly support their business. Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, told Meta he works about 65 hours a week and wants to focus on work such as cutting steaks and making sausages. He said Muse is “taking over a few” of the roles he has to handle.
Meta says a list of available connectors is shown in Muse’s app settings, with more planned. It also supports custom connectors for services that are not currently supported, according to the company. Meta says Muse is free for most needs and offers subscription plans for users who want more, but it did not provide plan prices or a detailed feature breakdown in the supplied announcement.
Where Owners Could Save Time
The announcement targets a practical constraint for small businesses: owners often handle a wide mix of administrative, customer-facing and creative work alongside the work that earns revenue. If an AI agent can use business context and work across connected services, it could reduce the need to switch among tools for tasks such as preparing marketing materials or checking customer information. Those are potential benefits, not results established by the announcement.
Connecting business accounts and records also makes the agent’s usefulness depend on what services it can access and what tasks it can reliably complete. For owners, the number and quality of supported connectors may matter as much as the AI skills themselves. Meta has not supplied independent performance data or quantified how much time businesses using Muse have saved.
Muse Adds Business Connections
Meta introduced Muse earlier in September 2026 as a personal AI agent that can complete tasks on a user’s behalf. The company says the agent was initially made available in the United States and Canada. The new announcement adds a business-focused collection of skills and connectors to that product.
Meta says small businesses have used its apps for nearly two decades and that owners told the company they lacked time more than ideas. The announcement presents Muse for Small Business as an extension of Meta’s broader effort to build AI tools for businesses at different stages. It does not describe a separate product launch outside the existing Muse service.
Canva is among the named partners. Cameron Adams, Canva’s co-founder and chief product officer, said connecting Muse with Canva brings a user’s templates and tools into conversations, where they can help turn an idea into editable, on-brand material. Meta says prospective partners can apply through its Muse platform, and that additional connectors and skills are planned.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them.””
— Tom Mulholland, owner of Mulholland Grocery
Pricing and Results Remain Unspecified
Meta has not disclosed the subscription prices, the precise limits of the free offering, or whether all announced connectors and skills are available to every eligible user. The company says businesses can view available connectors in the app, but the supplied material does not name the full list or explain what information each connection can access.
Meta refers to early feedback from businesses and partners but does not provide a systematic study, measured productivity results or details about how many businesses tested the features. It is also unclear how Muse handles errors in delegated tasks, how business data is retained or used, and what safeguards apply when it works with connected records. The announcement does not settle those questions.
More Connectors Are Planned
Meta says it plans to add more connectors and skills in the coming months. Business owners can check Muse’s app settings for currently available connectors, and service providers interested in partnering with Meta can apply through the Muse platform. The company has not announced dates for specific additions or a schedule for expanding Muse beyond the United States and Canada.
Key Questions
What did Meta announce for small businesses?
Meta announced new business-focused skills and connectors for Muse, its AI agent. The features are intended to help businesses use Muse with Meta accounts and other services.
Which business accounts can Muse connect to?
Meta says Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. It also says the agent supports dozens of outside tools, with available options listed in the app settings.
Is Muse for Small Business free?
Meta says Muse is free for most needs and that subscription plans are available for users who want more. The announcement does not give prices or specify which features require a subscription.
Where is Muse available?
Meta says Muse is available in the United States and Canada. The announcement does not give a timeline for availability in other countries.
Has Meta shown how much time businesses save with Muse?
No quantified time-saving results were provided in the announcement. Meta shared early feedback, including a testimonial from a grocery store owner, but did not report an independent evaluation.
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